Sara Holder IP Law - U.A.E

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11th Floor The Maze Tower
Sheikh Zayed Road PO Box 31778
Dubai United Arab Emirates

Tel: +971 4 309 8000
Fax: +971 4 309 8001


After qualifying and working as a lawyer in New Zealand, Sara gained extensive experience of intellectual property (IP) in China and Indonesia, and spent several years managing Rouse’s practice in Jakarta.

During her time in Indonesia, from 1998 to 2000, and again from 2002 to 2007, Sara handled a wide range of contentious and non-contentious intellectual property (IP) matters, including portfolio management, oppositions, cancellation actions, IPR acquisitions and enforcement.

In August 2000, she moved to Rouse’s Shanghai office, where she handled mainly commercial IP matters, returning to Jakarta in May 2002. In July 2007, she moved to Rouse’s office in Dubai.

IP Law Practice:

The dynamic growth and importance of IP and innovation in emerging markets in Asia, especially China, presents huge commercial opportunities for companies that recognise an international IP strategy is critical. But there can be significant barriers to entering these markets for companies that don’t know how to overcome them.

Rouse has significant strength and deep experience in managing and exploiting IP in emerging markets and we understand the business environment and the corporate cultures. This experience, combined with our scale and credibility as an international business and our track record of helping multinationals navigate these markets, makes us uniquely placed to help you achieve your goals.

Rouse work with companies in the Western and Eastern markets to leverage the opportunities each bring to the table – from consulting on innovation strategy to providing the necessary commercial landscaping data and crucially, the ability to provide on the ground execution.


Rouse is a leading global IP consultancy that provides the full range of Intellectual Property services from patent and trade mark protection and management to commercialisation and global enforcement and anti-counterfeiting programmes.

We provide a global service with offices in Asia, Europe and the Middle East, as well as associated offices in India and Saudi Arabia, and a liaison office in Australia. We have also recently opened a new office in Myanmar. In countries where we do not have offices, we have an established network of local service providers with whom we have long-standing relationships.

We have a wide range of experienced IP professionals, who work together, across all offices, as one integrated team. Our team includes lawyers, attorneys, and other specialist IP consultants, each with a high level of technical expertise, extensive industry experience and local know-how.
The team integration across all offices and consequent breadth of experience, combined with access to specialist in-house investigators, often enables us to spot opportunities or risks that other firms may not, thereby helping our clients leverage and protect their valuable IP assets.

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