Richard Wageman Franchise Law - China

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DLA Piper
20th Floor, South Tower Beijing Kerry Center No. 1
Guanghua Road Chaoyang District Beijing
100020 China

Tel: +86 10 8520 0666
Fax: +86 10 8520 0700


Richard Wageman represents companies in the areas of foreign direct investment and commercial transactions, with a specific focus on franchise/distribution, licensing, media/entertainment and advertising matters.

As part of Richard’s practice he assists clients to establish franchise, license and distributions systems, make related regulatory filings, ensure advertising campaigns are compliant, carry out data protection audits/make compliance recommendations, navigate e-commerce issues, structure media and entertainment arrangements and deal with related commercial/corporate issues.

Richard chairs DLA Piper’s Franchise and Advertising group in China and is one of the partners in the office that supervises the firm’s corporate responsibility activities in China.

Franchise Law Practice:

DLA Piper’s global Franchise practice is a leader in its field, ranked as a tier one firm globally by all major legal directories. With lawyers located in all of the world’s key jurisdictions, we are the leading law firm for businesses seeking counsel on franchising matters. We are the go-to firm for companies who are expanding nationally, and for multinationals who are expanding their businesses across the globe, having represented clients in relation to franchise transactions in more than 100 countries. We have considerable experience in assisting established and emerging companies in a wide range of industries, from retail & fashion, food & beverage and hospitality & leisure to high-technology and consumer and professional services of all descriptions.

We serve as General Counsel to the International Franchise Association, the major trade association for the franchise industry. Additionally we are affiliate members of other national franchise associations in key global markets, including the British Franchise Association and its affiliation to the European Franchise Federation as well as the Germany Association for Distribution law. We also are closely affiliated to organizations in Australia, China and Russia. We represent clients across the entire spectrum of businesses that have adopted franchising as a means of distribution and cover a broad spectrum of size and experience, from entrepreneurs and start-up companies that are establishing new programs to the largest franchisors, manufacturers and distributors. Our clients manage franchise networks that range from dozens to thousands of outlets as well as trading globally through the online and mobile media channels. While the majority of our clients are franchisors, we also represent multiple outlet franchisees, area developers and master franchisees. We also handle franchising joint ventures and a wide variety of franchise-related corporate, real estate, technology, data privacy, finance, environmental, tax, and other matters.

DLA Piper:

DLA Piper is a global law firm with 4,200 lawyers in the Americas, Asia Pacific, Europe and the Middle East, positioning us to help companies with their legal needs around the world.

We strive to be the leading global business law firm by delivering quality and value to our clients.

We achieve this through practical and innovative legal solutions that help our clients succeed. We deliver consistent services across our platform of practices and sectors in all matters we undertake.

Our clients range from multinational, Global 1000, and Fortune 500 enterprises to emerging companies developing industry-leading technologies. They include more than half of the Fortune 250 and nearly half of the FTSE 350 or their subsidiaries. We also advise governments and public sector bodies.

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